Views: 1 Author: Site Editor Publish Time: 2023-06-28 Origin: Site
China Canned Industry Association recently released data show that China's canned exports reached 3.125 million tons, exports of 6.89 billion US dollars, an increase of 12%, 22%. Both the volume and value of exports hit new highs in recent years. Among them, canned vegetables and fruits occupy the largest export share, and ready-to-eat cans and mushroom cans have increased significantly. Tianye data also shows that China's existing canned enterprises have reached 46,000.
The increase in the export volume of cans is not unrelated to the faster increase in overseas market demand. Although the sales figures are bright, a considerable part of them belong to "OEM production" and are OEM products.
China canned Food Industry Association issued at the end of last month, the outline of the 14th Five-Year Development Plan of China canned food Industry pointed out that domestic canned food enterprises lack core competitiveness, most of the high-tech export products are processed, with independent intellectual property rights fewer products, lack of original invention patents with core technology. The production technology is limited to a single technical link of the product, the front-end technology research and development and the back-end market high value-added almost irrelevant to the industry enterprises, "in the international market is still difficult to occupy the advantage of technology and added value, basically in the global canned food industry value chain at the low end."
More importantly, because of the current foundry income, many companies are only satisfied with the immediate benefits, and do not invest enough resources for technological innovation and brand creation. Of course, this is also related to the high proportion of small and micro enterprises in the canning industry and the low concentration of the industry, most enterprises lack their own raw material production base, which also makes it not easy to cultivate their own brand.
Under such circumstances, once the external environment changes, whether it is the procurement scale or access standards change, the survival difficulty of small and micro canned enterprises can be imagined. Because of this, it is necessary to cultivate some leading enterprises with scale effect, and form a relatively complete industrial chain, create a standardized raw material base at the raw material end, enhance technological innovation ability at the research and development end and production end, form a strong competitive independent brand at the sales end, and in this process, it is necessary to open up the international market. We will also improve the layout of the domestic market.
In fact, some domestic consumers still have a certain bias for canned food, which is also one of the reasons why the canned food industry data show hot export, with the fast-paced life of the city, many young consumers are accepting canned food, not only limited to traditional vegetables, fruits, aquatic products, meat and other canned food, but also began to purchase meals, simple canned food, canned food. Open can or open bag heating ready to eat, instead of "open party cooking".
In other words, the development of more abundant meals, to achieve the "pot to bowl" transformation, has become the choice of some domestic industry leading enterprises, and the "pot to bowl" transformation process itself is also a process of technology accumulation and brand creation, the process of accumulation of technical capabilities and brand influence, will also be for canners to independently develop food cans suitable for overseas consumers. It would be helpful to take your own brand to sea.
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